Students interested in the food and drink marketplace learn what it takes to become young entrepreneurs in the industry. Successful food and drink moguls are spotlighted, and step-by-step instructions are given to jump-start the thought process of starting a business in the food and drink industry. Questions throughout the book challenge critical thinking.

Know your industry -- Becoming an entrepreneur -- The vital spark -- Market research -- Bringing in the money -- Product development on the go -- Hygiene and service issues -- Packaging and shelf life -- Know your competition -- Building a team -- Leading from the front -- Make a marketing plan -- Getting known -- The launch day -- Running the business -- Turning problems into gains -- Always look for ways to expand.