Students interested in professional entertainment learn what it takes to become young entrepreneurs in the industry. Successful entertainment moguls are spotlighted, and step-by-step instructions are given to jump-start the thought process of starting a business in entertainment. Questions throughout the book challenge critical thinking.

What makes a successful entrepreneur? -- Deciding on an idea -- Checking out your market -- Attracting funds to start up -- Does it work in practice? -- Back to the drawing board -- Size up your rivals -- Budgeting for success -- Putting a team together -- Learn to be decisive -- Creating a marketing plan -- Getting known -- Launch time! -- How's it going? -- Are you keeping everyone happy? -- Keep moving ahead -- Glossary.