To be a successful entrepreneur, you don't just need to know how to run a business. You need to know how to run your life when the boundary between work and personal time has essentially been erased. But while there are countless books on setting up a company, there hasn't ever been a primer on navigating the unique emotional and personal demands of entrepreneurship. That's what All In is all about: how to thrive in the entrepreneurial lifestyle--and how to avoid its pitfalls. In All In, Arlene Dickinson tells the truth about the dangers of believing your own hype, listening to naysayers--and ignoring naysayers, too. Dickinson explains why the need for control is a double-edged sword that can get a business off the ground, then cause it to stall. She also discusses what the need for control does to a marriage--and how success can test family relationships even more than failure.