Crises of Character offers invaluable advice to anyone who operates in the public sphere and who understands that reputation is the key to survival. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), this book presents concrete ways executives can shape the internal corporate culture to support their business interests. Its many stories vividly illustrate how corporate strategy must shift to deal effectively with globalization and the new environmental and human rights standards that come with it.