Long live kids : TV and me = Vive les enfants : la télé et moi.

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-- TV and me

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"The LONG LIVE KIDS campaign is an initiative of the Childrens Healthy Active Living Program (CHALP). This one-of-a-kind Canadian collaboration brings together industry, issue experts and government to provide Canadian children with tools for healthy eating, active living and improved media literacy in order to support a balanced lifestyle and achieve optimal health and development. " The video includes several public service announcements that have appeared on television.