Pop ups provide a great way to test out a new business idea, experiment with a new product, location, or market, gain exposure and learn more about customers-- all with minimal risk and financial outlay. This is your complete guide to planning, starting and running a successful pop up venture.

Includes index.

Introduction -- Planning to pop up -- Building on your pop up foundations -- Filling your pop up with people -- Running your pop up -- Looking to the future -- The part of tens.