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A big ticket : sports and commercialism
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A big ticket : sports and commercialism
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Discusses the commercial aspects of professional sports, examining endorsement contracts, sponsorship, broadcasting rights, salaries, agents, and more.
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Authors
Hu, Evaleen
Subjects
Sports--United States--Marketing.
Sports--Economic aspects--United States.
Professional sports--Marketing.
Professional sports--Economic aspects.
Sports--Marketing.
Sports--Economic aspects.
Language
English
Dimensions
24 cm.