A technology guru at the forefront of Internet developments provides a layperson's explanation of how a radically changed media world is influencing human behavior, sharing recommendations for short- and long-term responses.

Cancel my subscription -- Bunnies, markets, and the bottom line: porn leads the way -- Scribbling monks and comic books: it's ok, you've survived this before -- Your cognitive road map: anchoring communities -- Suggestions and swarms: trusting computers and humans -- When surgeons play video games: our changing brains -- Me in the middle: the rise of me economics -- Warning: danger zone ahead: multiple multitasking multitaskers -- What the future will look like: a prescription for change -- Why they're not coming back.