Item Detail Information
Merchandising : the store as persuasion
DVD
Merchandising : the store as persuasion
-- Store as persuasion
Copies
1 Total copies, 1 Copies are in, 0 Copies are out.
Looks at the tactics store owners take to lure in customers and then encourage them to purchase. Learn about store layout, shopping cart sizes, background music, markup, visual displays and more.
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Authors
Schrank, Jeffrey
Learning Seed Company
Subjects
Marketing research.
Advertising--Psychological aspects.
Persuasion (Psychology)
Consumer behavior.
Closed captioning.
Language
English