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Contagious : why things catch on
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Contagious : why things catch on
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3 Total copies, 2 Copies are in, 1 Copies are out.
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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Authors
Berger, Jonah
Subjects
New products.
Consumer behavior.
Popularity--Economic aspects.
Language
English
Dimensions
22 cm.