"Preteens and adolescents discuss the adverse effects of the sexual stereotypes with which they are constantly bombarded. They talk about how hard it is to develop their own personality and make friends when they don't conform to media and advertising images. Produced in collaboration with the Montreal Women's Y as a follow-up to "Sexy Inc.: our children under influence", also directed by award-winning filmmaker Sophie Bissonnette, this film for 11- to 13-year-olds is a great way to kick off a lively discussion."--Container.

Bonus material: Additional comments by Léa Brière and Raphaël Foisy-Couture -- Excerpts from the presentation by marketing professor Jonathan Deschênes.