"Discusses the media treatment of athletes and sports worldwide, including issues of media pressure, discrimination, and scandals"--Provided by publisher.

Includes index.

Master drivers -- Using the media -- Global games -- Big business -- "Show me the money" -- Sports idols -- Shooting stars -- Crossing over -- High pressure -- Making headlines -- Media overkill -- Sports scandals -- Pushing the boundaries -- The race game -- Fighting discrimination -- Tackling inequality -- Future stories.