Brand marketing: why we eat, drink and wear brand names
DVD
Brand marketing: why we eat, drink and wear brand names
Copies
2 Total copies, 2 Copies are in, 0 Copies are out.
Our grandparents lived in a world of goods and commodities. We live in a world of brand names. One cannot understand youth culture, marketing, or our consumer society without an in-depth exploration of the power of brand names. Useful for units in marketing, business education, advertising and persuasion, and consumer education.
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