What causes smoking's deadly allure? Is there a surefire method for breaking free of it? This program examines humanity's love affair with cigarettes, traveling around the globe to interview doctors and counselors dedicated to fighting nicotine addiction...as well as a few individuals who defiantly promote the habit. Artist and passionate smoker David Hockney, cold turkey guru Allen Carr, nicotine patch inventor Dr. Jed Rose, and Dr. Jeffrey Wig and the tobacco whistle blower who inspired the movie The Inside rare some of the interviewees. The program also features commentary from Dr. Linda Ferry, who discovered that the anti-depressant Zyban can reduce nicotine cravings.