What is a big corporation capable of in order to protect its brand? Swedish filmmaker Fredrik Gertten's experienced this recently. His previous film BANANAS! (2009) recounts the lawsuit that 12 Nicaraguan plantation workers brought against the fruit giant Dole Food Company for its alleged use of banned pesticides. This personal film reveals precisely how a multinational will stop at nothing to get its way when freedom of speech is at stake. As Dole's PR company puts it, "It is easier to cope with a bad conscience than a bad reputation."

In English with captions when Swedish and Spanish is spoken. With support from The Swedish Film Institute.

The feature includes an optional trailer