The name 'LEGO' comes from the Danish phrase for play well. The company's popular toys have helped children to do just that. This title for inventive readers explores how a Danish family built up their small business brick by brick to create the world's third-largest toy company.

Includes chronology. Includes glossary.

What is the LEGO brand? -- Ole Kirk Christiansen -- The growth of a family business -- FIRST LEGO League -- The LEGO Foundation.