In this no-secret-left-uncovered look at the rise and fall of the Forbes family, veteran financial journalist Stewart Pinkerton, who worked there for 20 years, brings to life the often incredible machinations and foibles of a century-old media dynasty that rose to glittering heights and crashed just as spectacularly.

Death in the family -- "Sparkling naughty boy" -- "The Barnum of Barnums" -- Haunted house -- The new boss -- "Why is that man laughing?" -- Inside the money pit -- The meltdown begins -- The dismantling -- Roots -- Big hat, no cattle -- "Enough sacred cows to populate all of India" -- "Who ordered a $5.00 lobster?" -- The rising son -- "Bully, egotist, tyrant, boor" -- Politics 101 -- Roots II -- "I'm going to fire somebody today!" -- "I see rich people" -- "Let's really stir up the animals!" -- "Fuck! We're going to dinner!" -- "But what if someone really good comes along?" -- The Death Star -- "World War I was a rough one" -- Stepchildren -- Heirs at odds : Steve versus Tim -- The Prince of Darkness (part I) -- Politics 102 -- "It's always 4:20 somewhere" -- Thelma and Louise -- "Know your audience!" -- Selma without hoses -- The Prince of Darkness (part II) -- Death by a thousand hacks -- Hail Mary.