Item Detail Information
The power of brands
DVD
The power of brands
Copies
1 Total copies, 1 Copies are in, 0 Copies are out.
Valued at $79 billion dollars, Coca-Cola sells over two million beverages daily. As this program examines, quality and authenticity are only two of the brand attributes that make Coca-Cola a global success.
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Subjects
Coca-Cola Company.
Advertising--Brand name products.
Brand choice.
Branding (Marketing)
Consumers' preferences.
Closed captioning.
Documentary films.
Marketing, Grade 11
Information and Communication Technology in Business, Grade 9-10
Introduction to Anthropology, Psychology and Sociology, Grade 11
Language
English
Series
Secrets of branding Episode #1
Secrets of branding.
Dimensions
4 3/4 in.