In today's post-internet bubble world, conventional wisdom dictates that all the good ideas are taken, and the economy becomes a tournament in which everyone competes to reach the top. Zero to One shows how to quit the zero-sum tournament by finding an untapped market, creating a new product, and quickly scaling up a monopoly business that captures lasting value. Planning an escape from competition is essential for every business and every individual, not just for technology startups. The greatest secret of the modern era is that there are still unique frontiers to explore and new problems to solve. Zero to One shows how to pursue them using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself.