How did a small charcoal business lead to one of the most successful toys ever? Discover how cousins Harold Smith and Edwin Binney created new products and tested materials to develop the crayon we know today.

All in the family -- Binney & Smith -- A brand-new market -- The art of listening -- The Crayola crayon is born -- Life of a crayon -- Binney & Smith on the road -- A great partnership -- Making a difference -- Crayola keeps on coloring -- A classic toy -- A bright, green future.