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How the kids took over
How the kids took over
-- CBC documentary special
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Asks where the consumer power of children under 12, one of the most powerful consumer groups in history, is leading. Shows how a dramatic shift in family dynamics in the USA, with power devolving from parent to child, has created a marketer's dream.
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Authors
Johnston, Greg
Neville, John
Dando, Susan
Redmond, Ann-Marie
Miazga, Marlo
Gilmour, Maggie
Canadian Broadcasting Corporation
CBC Learning
Subjects
Child consumers--United States.
Young consumers--United States.
Advertising and children--United States.
Materialism--United States.--Social aspects.
Language
English
Series
CBC documentary
Dimensions
12 cm.