What is it like to be a Search Engine Optimization Specialist? In this Career Q&A video interview, Jordan Frank talks about his career path, what he does on the job, and the keys to success in search engine optimization. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years.

Originally released by Cambridge Educational, 2017. Streaming video file encoded with permission for digital streaming by Infobase on May 31, 2017.

Search Engine Optimization Specialists: Main Duties and Responsibilities (0:35); --Search Engine Optimization Specialists: Career Beginnings (0:53); -- Search Engine Optimization Specialists: Keys for Success (1:27); -- Search Engine Optimization Specialists: Education and Certification Requirements (1:25); -- Search Engine Optimization Specialists: Workplace Atmosphere (1:22); -- Search Engine Optimization Specialists: Advice for Aspiring Pros (1:06); -- Search Engine Optimization Specialists: Day on the Job (1:40); -- Search Engine Optimization Specialists: Industry Goals and Services (1:21); -- Search Engine Optimization Specialists: Industry Challenges (1:32); -- Search Engine Optimization Specialists: Looking at the Future (1:06); .