This program puts a spotlight on the biggest name in diamonds: De Beers. Olivia Sterns takes you all the way from the world's richest mine in Botswana to De Beers' secretive trading floors in London. Bloomberg goes where no camera crews have gone before to show you parts of the company that only a rare few have ever seen.

Originally released by Bloomberg , 2012. Streaming video file encoded with permission for digital streaming by Infobase on November 21, 2017.

Introduction to De Beers (4:35); --Rough Diamond Distribution (3:16); -- How Diamonds Became Popular (2:47); -- De Beers in Botswana (3:42); -- Interview with Philippe Mellier (10:30); .