Your career can be made in 60 seconds -- if you make the right pitch! Master the Elevator Pitch, even when you've got less than 60 seconds.

Includes index.

10 key components of a commercial story -- Designing your pitch -- Practice -- Targeting your buyers -- Putting the tools to work -- Securing opportunities to pitch -- Gearing up -- Establishing rapport -- Revelation, request, and response -- Beyond the 60-second pitch -- Pitching templates -- "The best pitch I ever heard" : executives on pitching -- Best pitch you'll ever give.