A combination rhetoric and thematically organized reader which shows students how to analyze all kinds of arguments, not just essays and editorials, but clothes, smartphone apps, ads, and Web site designs, and then how to use what they learn to write their own effective arguments. Newly streamlined and featuring e-Pages that take argument online, its signature engaging, informal, and jargon-free instruction emphasizes cultural currency, humor, and visual argument.

Includes index.

Pt. 1. Reading and understanding arguments : 1. Everything is an argument ; 2. Arguments based on emotion : pathos ; 3. Arguments based on character : ethos ; 4. Arguments based on facts and reason : logos ; 5. Fallacies of argument ; 6. Rhetorical analysis -- Pt. 2. Writing arguments : 7. Structuring arguments ; 8. Arguments of fact ; 9. Arguments of definition ; 10. Evaluations ; 11. Causal arguments ; 12. Proposals -- pt. 3. Style and presentation in arguments : 13. Style in arguments ; 14. Visual and multimedia arguments ; 15. Presenting arguments -- Pt. 4. Research and arguments : 16. Academic arguments ; 17. Finding evidence ; 18. Evaluating sources ; 19. Using sources ; 20. Plagiarism and academic integrity ; 21. Documenting sources: MLA style, APA style -- Pt. 5. Arguments : 22. How does popular culture stereotype you? ; 23. What's it like to be bilingual in the United States? ; 24. Why worry about food and water? ; 25. What should "diversity on campus" mean and why? ; 26. What are your working for? ; 27. How do we define "inequality" in American society?.