This program features one of the UK's most successful advertising and marketing gurus describing the basics of marketing. Uncover the emerging trends driven by changes in the market place and technology.

Originally released by Video Education Australasia, 2012. Streaming video file encoded with permission for digital streaming by Infobase on January 19, 2017.

Design(1:53) -- User Interface (1:03) -- Navigation (1:34) -- Help Files (0:37) -- Social Media (0:35) -- Content Production (2:01) -- Cataloguing and Retrieval (1:14) -- Copyright (0:10) -- Coding (2:19) -- Algorithm Design (0:20) -- App Testing (1:32) -- Deployment (1:57) -- App Maintenance (2:23) -- Getting Your App Noticed (4:12) -- Credits: Creating Apps 1 (0:49).