Exposes the new generation of whiteness thriving at the expense and borrowed ingenuity of Black people—and explores how this intensifies racial inequality. American culture loves Blackness. From music and fashion to activism and language, Black culture constantly achieves worldwide influence. Yet, when it comes to who is allowed to thrive from Black hipness, the pioneers are usually left behind as Black aesthetics are converted into mainstream success—and white profit. Weaving together narrative, scholarship, and critique, the author reveals why cultural appropriation—something that’s become embedded in our daily lives—deserves serious attention. It is a blueprint for taking wealth and power, and ultimately exacerbates the economic, political, and social inequity that persists in America. She unravels the racial contradictions lurking behind American culture as we know it—from shapeshifting celebrities and memes gone viral to brazen poets, loveable potheads, and faulty political leaders.