In Book 2: How Sneakers Ruined My Life, Trent (Trent Out Loud) takes us back to 2015 when Kanye West surprisingly left Nike for Adidas and the sneaker industry took an unprecedented shift. A shift that forced Trent to pivot while still trying to build his brand. It became a battle to survive. From Trent’s head-to-head confrontations with Adidas, to his intense back-and-forth struggles with Nike and Jordan Brand, we get a rare insider’s look at how the same sneaker industry that once helped to propel Trent’s business to the national stage turned its back on him and started working against him as it battled for its own survival. We get to see a side of entrepreneurship that is revealing and also very shocking. In 2018, after two consecutive years of declining sales, Trent’s once thriving business was now in jeopardy, and his days were filled with bankruptcy trustees, debt consultants and mental health therapists. Book 2, How Sneakers Ruined My Life is a story about struggle and pain but also about grit, passion and refusing to give up, even in the face of certain defeat -- a lesson we can all learn from. It’s never over until it’s over.