Somebody in the town of Rock Bay has posted a "share this post and your own deepest death fear" meme. Soon it seems that everybody but Izzy has shared the creepy graphic, though nobody knows who posted it. Then people start dying-- in the way that they said scared them the most. It seems the meme is part of a plot to extract revenge on the high school students of Rock Bay-- but why? And who is behind it? -- adapted from publisher.