Purr : the science of making your cat happy
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Purr : the science of making your cat happy
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More than a quarter of all households have a cat, and cat adoption increased by 250% during the COVID-19 pandemic. Cat owners have a statistically higher interest in reading books: 55% report reading books as their preferred leisure activity. Accessible and grounded in science: Zazie breaks down the scientific research on cats' health and happiness to make it applicable for ordinary cat owners, and tackles contentious issues in cat ownership with thoughtfulness and expertise. Cats are Instagram and TikTok celebrities: Stars such as Nala the Cat and Lil BUB possess millions of followers, and many high-profile accounts dedicate significant attention to the health and wellness of cats, which Purr focuses on. Uses cat psychology and cats' unique relationship with humans to explain how we can give our purring companions the happiest life possible, through enriching their play, diet, exercise, reducing their anxiety, and more.
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