Online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You'll learn the seven essential ingredients for a profitable channel, new strategies for getting views and subscribers, ten ways to make money on YouTube.

Strategy: the seven c's. Courage: ignite passion and transcend fear -- Clarity: start with the end in mind -- Channel: building a home for your content -- Content: create lasting impact -- Community: engage with your audience -- Cash: monetize your content -- Consistency: hustle your way to success -- Tactics. Social media: leverage your message and brand -- Discoverability: attract your ideal audience on autopilot -- Collaboration: grow your audience exponentially -- Trends & tentpoles: conspire with the culture -- Team: scale your vision -- Think differently: crush conventionality.