Social media platforms have become a vast marketplace where 4.9 billion active users seek not only entertainment, but also product information and recommendations. US businesses have created hundreds of thousands of new jobs to capture their share of the burgeoning markets. What the jobs entail, what they pay, and future prospects are discussed along with insights from industry insiders.

Content creator --Social media influencer -- Artificial intelligence data scientist -- Social media manager -- Mobile app developer -- Social media intelligence analyst.