In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet and became one of the richest men in the world. He was recently named Time magazine's Person of the Year and was crowned "the king of cybercommerce." Yet for all the success and all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account of Amazon's astounding rise, Robert Spector, journalist and bestselling author, gives us the fast paced, behind-the-scenes true story of the company's creation, its tumultuous present, and its uncertain future.