Students interested in communication technology learn what it takes to become young entrepreneurs in the industry. Successful inventors of apps and social media sites are spotlighted, and instructions are given to jumpstart ideas and business plans. Questions throughout the book challenge critical thinking.

The communications world -- The secrets of entrepreneurship -- Can your ideas make a difference? -- Conducting your market research -- Getting the money together -- Spending time on product development -- Do you have any rivals? -- Using new technological breakthroughs -- Making a financial plan -- Putting together a strong team -- Guiding everyone in the right direction -- Working out a marketing plan -- Gaining publicity -- Out into the world -- Keep on looking to improve -- Setbacks can be useful -- So what's next? -- Glossary -- Further information -- Index.