"The debate over whether the Internet is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: It's here; it's everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? 'Choose the former,' writes Rushkoff, 'and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.'"--Back cover.

Time: do not be always on -- Place: live in person -- Choice: you may always choose none of the above -- Complexity: you are never completely right -- Scale: one size does not fit all -- Identity: be yourself -- Social: do not sell your friends -- Fact: tell the truth -- Openness: share, don't steal -- Purpose: program or be programmed.