Describes the early life of William Wrigley, the businessman whose use of premiums in marketing made him a leader in the chewing gum business, explains how he built his company, and discusses his later life and ownership of the Chicago Cubs.

Includes index.

Young William -- Working boy -- Soap salesman -- Starting a family -- Perfect premiums -- Big competition -- Chew on this -- Fantastic flavors -- Play ball! -- Island escape -- Chicago landmark -- Values and vision.