The author sets out to expose those who would appropriate Native culture and turn it into a commodity to be bought and sold. He reviews motion pictures (demonstrating the historical inaccuracies and perpetuation of stereotypes in Black Robe ) and books (calling In the Absence of the Sacred by Jerry Mander an example of "intellectual appropriation" by a supposedly sympathetic author). He turns an essay on Jack Weatherford's book, Indian Givers , into an exploration of plagiarism and publishers' penchant for books about Indians by non-Natives while works by Natives themselves go begging. Other pieces deal with the issue of products and sports teams with Indian names and the impact of government definitions of who is Indian on Native artist Jimmie Durham. The final piece examines how language oppresses and how it might be used for liberation.