The Weeknd began his career under an air of mystery. This talented, young musician revealed neither his name nor his face with his first mixtape. Not even most record executives knew who the Weeknd was at this time. But that didn t stop them for trying to find out. When a label finally signed him, the Weeknd began performing live shows. He slowly began sharing his identity and experiences with the world through his music. And the world responded. He has worked with such superstars as Taylor Swift and Ariana Grande, but the Weeknd has clearly become a star in his own right. Today he is one of the most popular artists in the pop music industry.